Digital Marketing Services in Kenya

digital marketing in Kenya

8 Ways To Nurture Your Business In Kenya

How far are you willing to go for your small business to expand its territories? Having adequate knowledge on how to boost your business in Kenya is necessary for your business survival and financial freedom. There is no ultimate formula to run a successful business. However, there are several strategies employed by top Kenyan entrepreneurs that have worked magic in their business endeavours. Adopt these tricks and watch your business grow.

Tips on Growing Your Small Business in Kenya

1. Diversify Your Products and Services

Do you crave massive growth in your small business? This is a good time to diversify your products and services. It would be best to focus on the related needs of your already established market or plunge into a market segment with similar requirements and characteristics. It is essential to look for related products and services to trade. If some services or products go along with what you offer or sell and your customers get it from other vendors, add them to your following stock list. Also, add features that will make your products or services broaden your consumer base.

2. Innovation

Freshen up your business by introducing new and improved products, services or processes. Innovation is possible by analysing your marketplace and target consumers. Do thorough research on your consumers to discover how innovation can expand your business and add value to your customers. You should also aim at attracting new customers and retaining the old ones by investing in new ways of utilising products and offering services. Innovation will not only increase the chances of your business surviving, but it will also make it thrive and bring in profits.

3. Break in Your Existing Market

Getting new customers can boost sales. An efficient way to penetrate the existing market is to ensure effective communication with your customers, allowing feedback and offering solutions to their needs. Capitalising on a new product can be ideal for penetrating the market, but be cautious since they can succeed or fail. However, be sure to keep your existent customers since it is easier to persuade them to buy products and services.

4. Widen Your Market Reach

There are various ways to enhance your small business by making your products and services available to existing and new customers. The most common one is to open peripheral stores near your pool of customers; new stores in various locations have the potential of bringing in new customers. Also, establish online stores and websites where customers can reach you effortlessly. Do not underestimate the power of advertising to reach a new market. Selecting a media in line with your target market is essential. If your target is the younger generation, advertise on social media platforms like Instagram, Twitter, TikTok and Facebook. You can also ask your friends to advertise the products and services on their platforms for maximum visibility.

5. Request for Referrals

Networking is among the best practices to propel your small business to something mega. One of the simplest ways to get referrals is to ask your current customers to refer you to their friends and colleagues. You should actively ask for referrals and do a follow-up if possible. Do not sit around and assume your customers will refer you because you sell them the best quality products and offer good customer service. After every sale or service, ask your customer if they know anyone who could be interested in your products or services. Ultimately, you will build a solid customer base that will increase sales and bring good profits.

6. Reduce Your Costs

If your business goes through a low season, you can use your family to reduce staffing costs. Cutting costs can sound like using public means to reduce car expenses such as fueling and car service costs. Consider that when we discuss expanding your business, it’s from its bottom line. If your business involves delivering products and services to your clients, the transport cost can be a challenge. Thus, it is wiser to use public transport since it’s cheaper than taxis such as Uber or Bolt.

7. Franchising

Franchising is a marketing concept adopted by an organisation aiming to expand its territories. Here, you make arrangements to grant another entity to use your brand or trademark, products and services to produce and market them according to specific terms and conditions. You will pay them a fee plus a percentage of sales revenue. If it is successful, franchising might be the first step to expanding your business by developing a system that allows others to duplicate your success.

8. Take Part in Trade Shows

Attending and getting involved in trade shows can be a sure way to grow your business since they attract individuals who are already interested in the products or services you are offering. Tradeshows can be critical factors in growing your bottom line. The secret is participating in shows that match your products and services for maximum benefits.


Growing a business in Kenya is not a walk in the park, and you have to work harder and smarter to grow. The list above may be overwhelming; however, you just need to adopt one or two suitable strategies for your business and your circumstances. Develop a plan for boosting your small business. You will probably not experience growth immediately, but as time passes, the results of your hard work will start manifesting. Whichever way of expanding the business you choose, keep at it, and it will take a successful trajectory.

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