Digital Marketing Services in Kenya

digital marketing in Kenya

Top 10 Best Web Hosting Companies in Kenya (2024 Review)

Best Web Hosting Companies in Kenya

Every business needs a strong online presence to reach their target customers, increase sales and grow their bottom line. As a business owner, you need to choose the best web hosting companies in Kenya that provide super-fast speeds, guaranteed server uptime and performance, and reliable customer support. Web hosting companies in Kenya provide web space on their servers to customers that allow them to make websites accessible on the internet. The best web hosting companies also provide extra services such as domain registration, SSL and email services. This review helps you select the top web hosting provider in Kenya. Best Web Hosting Companies in Kenya Ranked In this 2024 review, we have listed the top 10 web hosting companies in Kenya, providing the fastest and best hosting services to businesses at affordable prices. 1. HostJaer HostJaer Stats: HostJaer offers the best web hosting in Kenya, domain registration, email services and FREE SSL to thousands of customers in Kenya. This is the first company on our list because we use their hosting services and have tested all their features. We can comfortably vouch for HostJaer as a top hosting company in Kenya. Founded in 2021, HostJaer has been consistent in offering reliable web hosting services to startups and established businesses with the fastest speeds at pocket-friendly prices. About 50% of HostJaer’s customers have migrated from other web hosting providers in Kenya. This is because they offer customized support and provide flexible web hosting plans that meet the needs of different customers with websites such as personal blogs, company websites, school websites, and e-commerce sites. As one of the cheapest and most reliable web hosting companies in Kenya, HostJaer offers various services such as shared web hosting, domain registration, FREE SSL certificates, and backup. The web hosting at HostJaer is affordable when you compare them with competitors. Their pricing is also transparent, and they have no hidden fees in their annual renewal prices. HostJaer’s shared web hosting plans include the Bronze, Silver and Gold. These plans offer free daily backups, FREE SSL certificates, addon domains, and proven security features that prevent DDoS attacks and malware. Here are the costs of shared web hosting plans offered by HostJaer. HostJaer Hosting Plans Price Bronze Plan Ksh 3,500 / year Silver Plan (Popular) Ksh 5,500 / year Gold Plan Ksh 7,500 / year When your website’s traffic grows, you can rest assured that the bandwidth allocations will meet your needs. HostJaer also offers free website migration (cPanel), easy-to-use cPanel, and daily backup. HostJaer’s key features that make it stand out as the best web hosting provider in Kenya include the following: 2. Orawebhost This web host was established in 2010. Since then, they have been delivering budget-friendly and reliable domains and hosting in Kenya. Orawebhost has solidified its reputation for offering good services and reliable customer support. They offer: 3.   HostAfrica This company recently acquired EAC Directory in December 2023. Initially founded in 2005, EA EAC Directory offered competitive hosting plans. Existing EAC customers still use their old credentials on the new HOSTAFRICA website. They offer: 4.  Kenya Web Experts This is a domain registration and web hosting company based in Nairobi that has been operating for over 5 years. They offer competitive prices for domain names in Kenya and services in Rwanda. Their services include:Domain registration, Cloud, Windows, Reseller, and VPS hosting. They also have dedicated servers. 5.  Safaricom Safaricom is a telecommunications company in Kenya. They also offer website hosting and domain registration. They provide shared, VPS and dedicated hosting, and VPS plans. Although their hosting plans are relatively more expensive than other hosting companies, they offer good customer support and hosting services. 6. Webhost Kenya Webhost Kenya is based in Nairobi and offers a range of products, such as web design, logo design, website hosting, domain registration services, and SSL certificates. Their website hosting packages range from Ksh 2415 per year to Ksh 6,670 per year. 7. DeepAfrica DeepAfrica is among the pioneer web hosting companies in Kenya. They offer email hosting, web hosting, WordPress hosting, dedicated servers, website design, and SSL certificates. Their shared hosting packages range from Ksh 3,364 per year to Ksh 11,484 per year. Customer support is available through phone, live chat, and ticketing. 8.  CreativeK Cloud CreativeK Cloud provides affordable web hosting services in Kenya. Their prices start as low as Ksh. 2900/m, and the services are very stable. They offer free SSL certificates, website backups, and one-click WordPress installation. Thier payment methods include Mpesa and direct bank transfer. Service provided include: 9. ChajioCloud ChajioCloud provides website hosting, domain registration, SSL, and web design services. Their focus is on providing scalable hosting services to meet various business and individual needs. Service provided include: Domain registration, reseller hosting, web hosting and VPS hosting. 10. WebHost Kings Kenya WebHost Kings Kenya offers hosting services such as shared hosting, VPS and dedicated hosting. They also provide domains and web design. They focus on delivering reliable hosting services to businesses and individuals. Service provided include:Domain registration, shared hosting, cPanel hosting, reseller Hosting, Emails and SSL Certificates. Factors You Should Consider When Choosing the Best Web Hosting Company in Kenya Before you pick any top web hosting company in Kenya, here are the most important things to consider: Best Web Hosting Companies in Kenya FAQs

HostJaer Review: Web Hosting in Kenya Services

HostJaer

HostJaer Review: Web Hosting in Kenya Services There are several opportunities available within the digital space that HostJaer’s clients can benefit. It is a mixture of business and personal opportunities that one can benefit from. Since technology has footprints in almost all sectors of the economy, these opportunities can touch many people at once, creating employment and other income-generating opportunities. Below are some of these opportunities HostJaer clients can explore and how they impact the Kenyan economy. Digital Marketing Marketing activities have moved online to utilise cyberspace. A crush program training in digital marketing starts with domain registration and web hosting management. If you own a website, you must understand how digital marketing works. Websites are digital front offices, complete with all the answers to questions a client might have. To get the right customer, you must understand digital marketing. Some of the concepts one learns from digital marketing include: Cyber Security  Understanding website hosting requires basic or advanced knowledge in cyber security. Since the website’s building blocks are in hosting, the technical lead must know what cyber security is, how to mitigate it and plan ahead. HostJaer has considerable content on security, advising its clients on ways to remain vigilant online. Luckily, HostJaer’s infrastructure is safe and secure from external attacks. To get more from online platform management, HostJaer points out several courses that will enable its customers to understand their business. Cyber security, business information technology, and FinTech rank high among skills one needs to navigate the highly technical environment.  The following are some of the knowledge-based assistance that cyber security impacts on website owners: Financial Technology Every process in business management is automated, especially in resource collection and allocation. There is a concerted effort to reduce human interactions with money to reduce pilferage. Therefore, websites with a monetary function should have proper structures to maintain legitimacy. Whereas the process involves money and finances, the whole concert and engineering is information technology.  COVID-19 taught the importance of digital money and product fulfilment, prompting most service providers to adopt the push notification payments. Since HostJaer is a player in online business management, they have enough information and tactics on how to grow such businesses. Besides FMCG, other organisations that handle money also need a strategy for money handling, which boils down to how well you manage your business online.  These are some of the critical information a business like HostJaer encounters daily, which can grow its user experience.  Coding and Programming The basis of web development is coding, which is a series of functions that create an online process. As the final destination where all the codes will end up, website hosting creates a haven of opportunities before and after that gives computer scientists and engineers a precursor to innovate. As the commercial world becomes innovative, computer programmers develop simpler ways of doing things to make human life easier.  The highlight of all these came when e-commerce became the centre of technological innovation. Coincidentally, most of the world’s most valuable people made their wealth in e-commerce, which shows that there is potential in tech. All these come to light thanks to the infrastructure provided by HostJaer. With progressive properties, a higher bandwidth and good storage technology, HostJaer can create innovators within the business field. Business Development Business development brings together long-term planning, sales, marketing and operations management. You must understand the business through its products, deliverables and consumer behaviours. As technology takes over basic operations, it touches the company’s nerve, hence the influence of tech on centralised operations. Some of the basic functions of a business taken over by technology include All these features harness the importance of centralised operations. It also makes decision-making easier since all the platforms mentioned above have analytics pages. All these activities start with an online platform and storage, which HostJaer provides.  If you want your business to grow, embrace technology, starting with a domain name and web hosting services from HostJaer.

The Digital Shift: Why Most Businesses Prefer ATL to BTL

Digital Marketing

The Digital Shift: Why Most Businesses Prefer ATL to BTL If you are a marketer or sell products and services, you have heard the terms “Above the Line” and “Below the Line.” ATL and BTL were introduced in the 1950s to separate direct marketing approaches and wider advertising campaigns. While ATL and BTL are still common today, the line is smudged by digital marketing. Most digital marketing strategies take what they need from both sides, which works great. So, should your strategy go with ATL or BTL? What Is Above-the-Line Marketing? If you are interested in growing your brand and promoting awareness of your business, consider using ATL marketing strategies. Above-the-line advertising is an amalgamation of marketing methods and campaigns launched without a target audience. Your objectives are to promote your business to a mass audience, improve brand recognition and reach new clients. The message delivered in the marketing campaign revolves around the company’s mission, competitive differentials and a highlight of product lines. Most ATL is usually offline marketing tactics like TV adverts, billboards, radio commercials and magazines. ATL Marketing in the Digital Space In the age of digitisation, a brand needs to make its presence felt online. Some ATL techniques in digital marketing include search engine optimisation, which improves the visibility of your website on search engine results pages. If your business isn’t leveraging search engine traffic, seek SEO services in Kenya to increase brand awareness. Social media optimisation also improves your audience outreach on social media pages. Targeted social media optimisation leverages your ATL campaign by growing your customer base and prospects through followers to get more digital traction. Benefits and Drawbacks of ATL Marketing ATL marketing techniques are wonderful instruments for promoting your brand recognition and introducing a new company to the market. ATL is great for growing your target audience or introducing a new product line if you are an established business. An ATL campaign covers a wide spectrum of audiences since the campaign’s focus is not to facilitate an immediate conversion. Repeat campaigns usually reinstate the brand’s image; even if the customer doesn’t buy from you, your brand will linger in their minds. Despite its benefits, ATL has a few drawbacks compared to digital marketing. For instance, mass offline promotions are more expensive compared to online campaigns. Using above-the-line marketing doesn’t have a specific target audience and isn’t a measurable investment. You cannot calculate the return on investment from TV viewership or print publications. Hence, creating a marketing budget or a long-term strategy is challenging. What Is Below-the-Line Marketing? In BTL advertising, you implement targeted promotions for a particular audience. The aim is to grow your relationship with your customers through direct marketing. When you build an emotional connection with prospective customers, you improve a buyer’s perception and guide them through the decision-making process to purchase your product. Some of the tactics of below-the-line marketing include direct email marketing and industry trade shows. The strategies rely on heavy research and managing the content of the adverts to ensure it resonates with various customers. Benefits and drawbacks of BTL marketing Unlike ATL, where you cannot create a TV or newspaper advert for different readers, BTL provides a personalised marketing approach. You can customise your marketing processes for every customer through email marketing, exhibitions, and trade fairs. The personalised approach allows you to build healthy relationships with your customers. With most BTL techniques, you obtain immediate feedback from the customer. Since below-the-line marketing focuses on making conversions, it provides you with a favourable return on investment. BTL also has limitations starting with the tedious research for proper targeting. You may need specialised resources for your research. The reach is limited since you can personalise adverts to a small audience. BTL is not the best alternative if you want more people to know about your brand. The success of BTL is short-lived, and there is a low recall value. With immense competition in the market, several brands offer short-term incentives to boost sales, and customers will only engage brands for the incentives.   Which Marketing Strategy is Good for your Business? While ATL has numerous benefits in the digital age, it is unwise to focus on one approach only. Combining BTL and ATL helps you reach a vast audience while improving your bond with your customer. For instance, ATL can increase brand awareness and attract customers to your site, and you can use BTL to increase conversion rates.

What is Business Development?

Business Development

What Is Business Development? Business development is a combination of activities aimed at increasing the capacity and value of a commercial entity. It is a summation of sales and marketing, with the business’s mid to long-term plan in mind. Whatever the company does to increase its numbers constitutes business development. In the current business dispensation, data collection, analysis and management are critical in sustainably developing a business.  Sales It is the increase in gross revenue by exchanging a product or service for money. Salespeople are the last-mile or frontline people in a business transaction. They ensure the customer gets the product and knows how to use it. In a business development cycle, sales increase the number of customers and revenue earned over time. There are different types of sales approach which solidifies the volumes and quality of a sale. Companies adopt different sales models based on the type of product they offer Marketing It’s a combination of product or service visibility practices to educate the customer on the benefits, ingredients and usage. The aim is to introduce the product to consumers and show them why it is the best alternative. In business development, marketing increases the number of people who know of the product, stirring the conversion conversation. It should have a call to action button or statement leading to sales. Marketing has evolved over time and ranks as one of the most innovative functions within a product life cycle. The following are some marketing methods and why customers prefer them. Mid Term Planning  Mid-term planning is a crucial part of business development as it shapes the direction of the business. In short-term planning, the strategy is on implementation and data collection, which creates the business development structure. However, business development is crystalised and consolidated in the mid-term as the planner sieves what works to create a sustainable strategy. Sales and marketing are the implementation arm of business development, while mid-term planning is the managerial arm. It explains why the sales and marketing manager (if the functions are joined under one manager) is called a business development manager. They oversee the creation and execution of go-to-market strategies and perform monitoring and evaluation to get the best combination with the best possible impact on the market.   Factors Affecting Business Development Market Knowledge  A good and sustainable business relies on market knowledge. It evolves based on the market forces and innovates to stay afloat. This is made possible through data collection, analysis and management. A good business reads market dynamics, which dictates trade volumes, cost implication and resource mobilisation.  Skills and Competencies The people within the rank and file of the business development department must be competent enough to read market forces. It can be through education or experience, but employers value experience more. No course in Kenya teaches business development, either sales or marketing. To be a business development professional, you need go-to-market expertise Leadership The company should have a visionary who sees the business through business development lenses. Every action, policy and activity should directly or indirectly contribute to business growth. Whilst the line manager implements the company’s development agenda, they also collect data that will be used to make the business development plan more efficient.  Long Term Planning Planning for posterity guides the business through its lifetime. Successive managers can tap into the vision and custom-make the plan into a more relatable one. Capital and human resource are the main influence in this case, as their involvement can alter the efficiency of the business development plan. This approach is important when the business is going through the customer consolidation and expansion stages. Technology   As the business world grows, so does business efficiency. Technology, especially in operations, simplifies the business, cuts operating costs and contributes to business scale-up. Entrepreneurs can now plan and incorporate best practices into their work ethics. Technology and machines are the biggest enablers of business development.  A good business will always create its growth plans around business development. The numbers involved are the tangible parameters of the company’s liquidity and what the entrepreneurs need to do to grow the numbers.  

How SMEs Can Leverage Digital Marketing for Business Growth

Digital marketing

How SMEs Can Leverage Digital Marketing For Business Growth Marketing has evolved tremendously in the last few years, and many micro, small and medium-sized businesses are recognizing the importance of digital marketing. Aside from giving your business a speedy increase in short-term sales, some digital marketing strategies promise long-term gains. For starters, you can track the performance of your digital marketing strategy and focus on options that yield results and improve the low-performing tools. Online marketing tools are affordable and efficient and provide tailor-made solutions for every business. Hence, SMEs can have a level playing field to compete with established companies and thrive. The targeted approach of digital marketing allows you to reach your target market directly at the right time. Here are the top 4 digital marketing strategies you can use to improve your business growth. 1. Leverage SEO Optimization SEO is a crucial building block of a well-executed digital marketing strategy. Effective SEO can segment and target potential leads by placing you on top of the search engine results. For instance, if your SME ranks for popular keywords, it increases the visibility of your website and attracts potential customers. Technical SEO also affects your search engine rankings. For example, low site speed, duplicate content, broken links, and indexability can negatively affect your rankings. Best SEO practices involve: 2. Write High-Quality Content In the past, content marketing was a way to distinguish yourself from the competition. But now, it is a necessity! High-quality content is at the heart of every successful digital marketing campaign. You need valuable and relevant content to connect with your audience. With your content, you can answer the customer’s questions and provide useful information on their pain points. Blog posts can also drive traffic to your website and position you as a brand authority. With the increased traffic, you will likely convert many visitors to buyers. 3. Advertise on Social Media According to Datareportal, Kenya has 11.5 million active social media users as of January 2022, with Facebook attracting 9.95 million users. If you harness your social media power through marketing strategies, you can increase sales and attract more customers to your SME. For your social media strategy to succeed, you need to understand your audience and where they shop for their products. For instance, if you sell household items, you will likely have a successful marketing campaign on Facebook and Instagram as opposed to LinkedIn. If you provide consultancy services, LinkedIn gives your better leads compared to Instagram or Pinterest. When you understand where your potential customers hang out, you can create relevant posts to generate sales. 4. Use Emails to Reach Out to Customers We have witnessed the quick rise and fall of instant messaging and chat rooms to pave the way to visual networks like Instagram and TikTok. However, email has stood the test of time. It is still an efficient and direct way of engaging customers. Email marketing is reliable and helps SMEs to build closer relationships with their clients. If your customers trust you with their email addresses, they will likely buy from you. All you need is an engagement strategy to avoid overwhelming them with promotional emails. You need to segment your audience and send customized emails to promote conversation and sales. For instance, a recently conquered lead will want to learn more about your brand, unlike a regular buyer. Hence, sending relevant emails helps deliver the right information at the right time. Good digital marketing strategies help your SME grow sales and build lasting customer relationships. However, you should choose the right tools for your business niche and target customers. The tips above provide a good jumping-off point. You can also get help with your digital marketing strategies at beyondranksmarketing.com and scale your business.

Comprehensive Guide: Digital Marketing in Kenya

Digital Marketing

Comprehensive Guide: Digital Marketing In Kenya The dynamics of starting a small business in Kenya are different from other parts of the world. The reason is that it is still a developing country with an unstable economy. A significant number of Kenyans are going online to seek solutions that present a good space for digital marketing. What Is Digital Marketing Digital marketing is a process or set of marketing services or products via a digital medium or technology. The most prominent technology for digital marketing is the internet. Digital marketing comprises other technologies such as mobile phones and digital displays. Statistics Behind the Concepts of Users Online Has it ever occurred to you that Kenya is the first country in Africa with the most significant number of smartphone penetration? The rise of smartphones has positively transformed digital marketing in Kenya and worldwide. A young population is more adaptive and receptive to new technology than the older generation, which is reluctant to change. The Kenyan population is relatively younger, and the census shows that 75% of the population is less than 30 years of age. This large population of young people explains why the new technology is shaping up and contributing more to the country’s GDP, which is now at 5.7%. A significant number of consumers access information via smartphones and other smart devices. 83% of Kenyans have unlimited access to the internet through their mobile phones. This statistic is the highest in the African continent and very impressive globally. Smartphone penetration in Kenya is at 91% compared to 80% for the rest of Africa. As per Google data, there are 13 million active Google users in Kenya. Social media has essentially contributed to the rising number of internet consumers, as it is estimated that there are over 8.3 million Kenyan users on different social media platforms. Also, it is estimated that these users spend more than 3 hours daily on diverse social media platforms such Facebook, Whatsapp and Twitter. WhatsApp is the top famous social media platform in Kenya, followed by YouTube, Facebook, Instagram, and Twitter. There are 8 million active users on YouTube, 7.1 million on Facebook, 4 million on Instagram and one million on Twitter. Smartphones are gradually becoming a necessity, and their users’ numbers are expected to skyrocket in Kenya. The digital space in Kenya offers every business owner to reach out to their potential clients directly. Phones offer direct access and are drivers of digital marketing in Kenya and globally. The future of marketing in Kenya is inarguably digital. Smartphones have revolutionised how users interact with businesses, and in this era of immediacy, they expect to search, buy, browse and engage whenever and wherever they are. Today’s consumers are on the move, and getting to them in their preferred abodes where they spend the most time vastly improves your chance of making an impact. Techniques Used in Digital Marketing There are several essential techniques of digital marketing in Kenya that you can use to market your products and services. Since we have figures to support the concept, let’s delve into some techniques. Below is a list of digital marketing strategies that you can utilise in your business. This writing will focus on inbound marketing techniques that have produced significant results, especially in local markets. Below is a list of 12 digital marketing strategies used worldwide by different brands: Six Famous Digital Marketing Strategies in Kenya Let’s find out some of Kenya’s most popular digital marketing techniques. 1. Social Media Marketing Social media marketing is utilising social media platforms as a medium to market your products and services. This technique is specifically effective in Kenya, considering the popularity of some social media platforms such as YouTube, WhatsApp and Facebook. Social media marketing is also popularly known as SMM. Any marketing effort you make to drive sales, increase awareness and drive website traffic on social media forums such as Twitter and Facebook are known as social media marketing. The success of SMM in Kenya depends on the creativity and strategies adopted by your social media manager. Varied social media platforms work for different services and products. SMM has become successful in Kenya because of business start-ups and individuals selling products online. The start-up which does not have a website or any other online presence prefers to start with a social media forum, which has worked for many beginners.   There has been uproar of Facebook groups that various upcoming entrepreneurs have been using to sell their products and services. These groups, such as Soko Kuu and Soko Huru, have given users a free platform to connect and interact with their customers by posting promotional materials.  Other groups are created for particular neighbourhoods creating a better conversion community. In a group like Great wall Gardens Residents, users can market products to residents of Great wall Gardens. The same applies to all other neighbourhood groups across the country. Social media marketing is a powerful digital marketing tool in Kenya, and it takes little effort to get you started. 2. Search Engine Optimisation Search engine optimisation is popularly known as SEO. It is defined as the process of using various techniques to obtain traffic to your website using search engines organically. Google is the most well-known search engine in Kenya, enjoying more than 96% market share. Other search engines used in Kenya include Yahoo, Bing, and DuckDuck go. SEO experts have various ways that they can use to improve a ranking of a website. It all begins with identifying keywords with good monthly traffic and laying out an SEO strategy to ensure that your website ranks number one on Google for that specific keyword. With a website ranking, you are assured of a good Percentage of average monthly traffic to your website. The magnificence of search engine optimisation is that the traffic obtained is relevant and highly targeted.  Search engine optimisation guarantees a website owner good leads and high conversion rates. However, SEO is a long term strategy, and there is

8 Ways to Nurture Your Business in Kenya

business growth

8 Ways To Nurture Your Business In Kenya How far are you willing to go for your small business to expand its territories? Having adequate knowledge on how to boost your business in Kenya is necessary for your business survival and financial freedom. There is no ultimate formula to run a successful business. However, there are several strategies employed by top Kenyan entrepreneurs that have worked magic in their business endeavours. Adopt these tricks and watch your business grow. Tips on Growing Your Small Business in Kenya 1. Diversify Your Products and Services Do you crave massive growth in your small business? This is a good time to diversify your products and services. It would be best to focus on the related needs of your already established market or plunge into a market segment with similar requirements and characteristics. It is essential to look for related products and services to trade. If some services or products go along with what you offer or sell and your customers get it from other vendors, add them to your following stock list. Also, add features that will make your products or services broaden your consumer base. 2. Innovation Freshen up your business by introducing new and improved products, services or processes. Innovation is possible by analysing your marketplace and target consumers. Do thorough research on your consumers to discover how innovation can expand your business and add value to your customers. You should also aim at attracting new customers and retaining the old ones by investing in new ways of utilising products and offering services. Innovation will not only increase the chances of your business surviving, but it will also make it thrive and bring in profits. 3. Break in Your Existing Market Getting new customers can boost sales. An efficient way to penetrate the existing market is to ensure effective communication with your customers, allowing feedback and offering solutions to their needs. Capitalising on a new product can be ideal for penetrating the market, but be cautious since they can succeed or fail. However, be sure to keep your existent customers since it is easier to persuade them to buy products and services. 4. Widen Your Market Reach There are various ways to enhance your small business by making your products and services available to existing and new customers. The most common one is to open peripheral stores near your pool of customers; new stores in various locations have the potential of bringing in new customers. Also, establish online stores and websites where customers can reach you effortlessly. Do not underestimate the power of advertising to reach a new market. Selecting a media in line with your target market is essential. If your target is the younger generation, advertise on social media platforms like Instagram, Twitter, TikTok and Facebook. You can also ask your friends to advertise the products and services on their platforms for maximum visibility. 5. Request for Referrals Networking is among the best practices to propel your small business to something mega. One of the simplest ways to get referrals is to ask your current customers to refer you to their friends and colleagues. You should actively ask for referrals and do a follow-up if possible. Do not sit around and assume your customers will refer you because you sell them the best quality products and offer good customer service. After every sale or service, ask your customer if they know anyone who could be interested in your products or services. Ultimately, you will build a solid customer base that will increase sales and bring good profits. 6. Reduce Your Costs If your business goes through a low season, you can use your family to reduce staffing costs. Cutting costs can sound like using public means to reduce car expenses such as fueling and car service costs. Consider that when we discuss expanding your business, it’s from its bottom line. If your business involves delivering products and services to your clients, the transport cost can be a challenge. Thus, it is wiser to use public transport since it’s cheaper than taxis such as Uber or Bolt. 7. Franchising Franchising is a marketing concept adopted by an organisation aiming to expand its territories. Here, you make arrangements to grant another entity to use your brand or trademark, products and services to produce and market them according to specific terms and conditions. You will pay them a fee plus a percentage of sales revenue. If it is successful, franchising might be the first step to expanding your business by developing a system that allows others to duplicate your success. 8. Take Part in Trade Shows Attending and getting involved in trade shows can be a sure way to grow your business since they attract individuals who are already interested in the products or services you are offering. Tradeshows can be critical factors in growing your bottom line. The secret is participating in shows that match your products and services for maximum benefits. Conclusion Growing a business in Kenya is not a walk in the park, and you have to work harder and smarter to grow. The list above may be overwhelming; however, you just need to adopt one or two suitable strategies for your business and your circumstances. Develop a plan for boosting your small business. You will probably not experience growth immediately, but as time passes, the results of your hard work will start manifesting. Whichever way of expanding the business you choose, keep at it, and it will take a successful trajectory.

Tricks for Driving in Kenya

Kenya Road

Tricks For Driving In Kenya Read on to find out essential information if you prefer self-drive road trips. Details covered in this section include: Driving precautions Cases of breakdown Mileage/fuel consumption Road conditions in Kenya Navigation Traffic police in Kenya Border crossing Travel distance Various Precautions to Take When Driving In Kenya Driving in Kenya is safe and rewarding if you follow precautions. Here are comprehensive details for driving in Kenya: Drive Defensively Be wary of unmarked speed bumps, which are plenty in many regions of Kenya, especially at the entrance of towns. Drive at or below the speed of 80 km/h on the highway, 50 km/hour in urban areas. The recommended off-road speed is 40km/h. Avoid driving after dark (6 pm); the potholes are challenging to see, and fellow drivers often use blinding high beams. Kenyans are experts at dangerous manoeuvres; do not copy their behaviour by overtaking trucks at blind corners. Always carry hard money, water and a charged mobile phone to handle any situation. You will soon discover that Kenyans drive on the left side of the road. Consider that a flat tire is a part of the adventure as the road conditions are rough on the tires. All Kenyan cars come with a small jack, and any petrol station can fix small punctures. Cases of Breakdown What happens in case of a breakdown? Despite driving well maintained, secondhand cars, sometimes issues can occur, a factor that you should consider in general when hiring vehicles where roads are rough in Kenya. Our suggestion is to leave enough time in your itinerary for the unexpected. Mileage/ Fuel Consumption Fuel consumption and exact mileage are dependent on your driving behaviour and the terrain. However, it is around 9-10 km/l for a Toyota Hilux and 7-8 km/l for a land cruiser. Fuel cost ranges from USD 1.10 to 1.30 per litre. Keep in mind that fuel is paid in cash in Kenyan shillings, through mobile money payments, or credit/debit card. Road Conditions in Kenya Are you wondering what the condition of roads in Kenya is? Road conditions are good by African standards. All primary roads radiating out of Nairobi are tarmac roads and will bring you to your safari destination. The so-called ‘D’ and ‘C’ roads are usually not surfaced, and you can expect potholes and eroded surfaces. Some access roads are rough. Hence, consult your travel guide about self-driving where driving and road conditions. How to Navigate and Map out Routes in Kenya Download Kenya maps before you travel to Kenya and offline navigations are easy if you install the free Google Maps on your smartphone. Do not map out the entire day; break the journey in pieces. Otherwise, you run the risk of Google maps outing the shortest routes, which in practice are not shorter at all. Traffic Police in Kenya Dealing with traffic police in Kenya is easy if you have not broken any road rules. There is quite a lot of traffic police, and they will frequently pull you over to check if your car is insured, if you’re carrying a fire extinguisher, if tires are okay, triangles and a first aid kit. However, the police will want to see your driving licence, and a valid one from your country of residence is acceptable in Kenya. Kenyan traffic police are friendly and will want to make chitchat. If you did not break the law by overspending, dangerous overtaking, overlapping, etc., you are good to go. Border Crossing It is possible to cross Rwanda, Tanzania and Uganda through Kenya. However, you cannot cross to Ethiopia, South Sudan and Somalia. If you want to make multiple country road trips, arrange a COMESA card and extension of car insurance for your vehicle. The insurance is around $70 and lasts for three weeks. Travel Distance The distance you can cover in a day depends on a few factors. You will not make more than 50-60km/h due to many speed bumps, the need for sanitary stops and reducing speed when passing through villages, and probably because you want to take a significant number of pictures. However, asphalt roads are in good condition. On gravel roads, you will cover an average of 30km/hour.