Digital Marketing Services in Kenya

digital marketing in Kenya

8 Ways to Nurture Your Business in Kenya

business growth

8 Ways To Nurture Your Business In Kenya How far are you willing to go for your small business to expand its territories? Having adequate knowledge on how to boost your business in Kenya is necessary for your business survival and financial freedom. There is no ultimate formula to run a successful business. However, there are several strategies employed by top Kenyan entrepreneurs that have worked magic in their business endeavours. Adopt these tricks and watch your business grow. Tips on Growing Your Small Business in Kenya 1. Diversify Your Products and Services Do you crave massive growth in your small business? This is a good time to diversify your products and services. It would be best to focus on the related needs of your already established market or plunge into a market segment with similar requirements and characteristics. It is essential to look for related products and services to trade. If some services or products go along with what you offer or sell and your customers get it from other vendors, add them to your following stock list. Also, add features that will make your products or services broaden your consumer base. 2. Innovation Freshen up your business by introducing new and improved products, services or processes. Innovation is possible by analysing your marketplace and target consumers. Do thorough research on your consumers to discover how innovation can expand your business and add value to your customers. You should also aim at attracting new customers and retaining the old ones by investing in new ways of utilising products and offering services. Innovation will not only increase the chances of your business surviving, but it will also make it thrive and bring in profits. 3. Break in Your Existing Market Getting new customers can boost sales. An efficient way to penetrate the existing market is to ensure effective communication with your customers, allowing feedback and offering solutions to their needs. Capitalising on a new product can be ideal for penetrating the market, but be cautious since they can succeed or fail. However, be sure to keep your existent customers since it is easier to persuade them to buy products and services. 4. Widen Your Market Reach There are various ways to enhance your small business by making your products and services available to existing and new customers. The most common one is to open peripheral stores near your pool of customers; new stores in various locations have the potential of bringing in new customers. Also, establish online stores and websites where customers can reach you effortlessly. Do not underestimate the power of advertising to reach a new market. Selecting a media in line with your target market is essential. If your target is the younger generation, advertise on social media platforms like Instagram, Twitter, TikTok and Facebook. You can also ask your friends to advertise the products and services on their platforms for maximum visibility. 5. Request for Referrals Networking is among the best practices to propel your small business to something mega. One of the simplest ways to get referrals is to ask your current customers to refer you to their friends and colleagues. You should actively ask for referrals and do a follow-up if possible. Do not sit around and assume your customers will refer you because you sell them the best quality products and offer good customer service. After every sale or service, ask your customer if they know anyone who could be interested in your products or services. Ultimately, you will build a solid customer base that will increase sales and bring good profits. 6. Reduce Your Costs If your business goes through a low season, you can use your family to reduce staffing costs. Cutting costs can sound like using public means to reduce car expenses such as fueling and car service costs. Consider that when we discuss expanding your business, it’s from its bottom line. If your business involves delivering products and services to your clients, the transport cost can be a challenge. Thus, it is wiser to use public transport since it’s cheaper than taxis such as Uber or Bolt. 7. Franchising Franchising is a marketing concept adopted by an organisation aiming to expand its territories. Here, you make arrangements to grant another entity to use your brand or trademark, products and services to produce and market them according to specific terms and conditions. You will pay them a fee plus a percentage of sales revenue. If it is successful, franchising might be the first step to expanding your business by developing a system that allows others to duplicate your success. 8. Take Part in Trade Shows Attending and getting involved in trade shows can be a sure way to grow your business since they attract individuals who are already interested in the products or services you are offering. Tradeshows can be critical factors in growing your bottom line. The secret is participating in shows that match your products and services for maximum benefits. Conclusion Growing a business in Kenya is not a walk in the park, and you have to work harder and smarter to grow. The list above may be overwhelming; however, you just need to adopt one or two suitable strategies for your business and your circumstances. Develop a plan for boosting your small business. You will probably not experience growth immediately, but as time passes, the results of your hard work will start manifesting. Whichever way of expanding the business you choose, keep at it, and it will take a successful trajectory.

Tricks for Driving in Kenya

Kenya Road

Tricks For Driving In Kenya Read on to find out essential information if you prefer self-drive road trips. Details covered in this section include: Driving precautions Cases of breakdown Mileage/fuel consumption Road conditions in Kenya Navigation Traffic police in Kenya Border crossing Travel distance Various Precautions to Take When Driving In Kenya Driving in Kenya is safe and rewarding if you follow precautions. Here are comprehensive details for driving in Kenya: Drive Defensively Be wary of unmarked speed bumps, which are plenty in many regions of Kenya, especially at the entrance of towns. Drive at or below the speed of 80 km/h on the highway, 50 km/hour in urban areas. The recommended off-road speed is 40km/h. Avoid driving after dark (6 pm); the potholes are challenging to see, and fellow drivers often use blinding high beams. Kenyans are experts at dangerous manoeuvres; do not copy their behaviour by overtaking trucks at blind corners. Always carry hard money, water and a charged mobile phone to handle any situation. You will soon discover that Kenyans drive on the left side of the road. Consider that a flat tire is a part of the adventure as the road conditions are rough on the tires. All Kenyan cars come with a small jack, and any petrol station can fix small punctures. Cases of Breakdown What happens in case of a breakdown? Despite driving well maintained, secondhand cars, sometimes issues can occur, a factor that you should consider in general when hiring vehicles where roads are rough in Kenya. Our suggestion is to leave enough time in your itinerary for the unexpected. Mileage/ Fuel Consumption Fuel consumption and exact mileage are dependent on your driving behaviour and the terrain. However, it is around 9-10 km/l for a Toyota Hilux and 7-8 km/l for a land cruiser. Fuel cost ranges from USD 1.10 to 1.30 per litre. Keep in mind that fuel is paid in cash in Kenyan shillings, through mobile money payments, or credit/debit card. Road Conditions in Kenya Are you wondering what the condition of roads in Kenya is? Road conditions are good by African standards. All primary roads radiating out of Nairobi are tarmac roads and will bring you to your safari destination. The so-called ‘D’ and ‘C’ roads are usually not surfaced, and you can expect potholes and eroded surfaces. Some access roads are rough. Hence, consult your travel guide about self-driving where driving and road conditions. How to Navigate and Map out Routes in Kenya Download Kenya maps before you travel to Kenya and offline navigations are easy if you install the free Google Maps on your smartphone. Do not map out the entire day; break the journey in pieces. Otherwise, you run the risk of Google maps outing the shortest routes, which in practice are not shorter at all. Traffic Police in Kenya Dealing with traffic police in Kenya is easy if you have not broken any road rules. There is quite a lot of traffic police, and they will frequently pull you over to check if your car is insured, if you’re carrying a fire extinguisher, if tires are okay, triangles and a first aid kit. However, the police will want to see your driving licence, and a valid one from your country of residence is acceptable in Kenya. Kenyan traffic police are friendly and will want to make chitchat. If you did not break the law by overspending, dangerous overtaking, overlapping, etc., you are good to go. Border Crossing It is possible to cross Rwanda, Tanzania and Uganda through Kenya. However, you cannot cross to Ethiopia, South Sudan and Somalia. If you want to make multiple country road trips, arrange a COMESA card and extension of car insurance for your vehicle. The insurance is around $70 and lasts for three weeks. Travel Distance The distance you can cover in a day depends on a few factors. You will not make more than 50-60km/h due to many speed bumps, the need for sanitary stops and reducing speed when passing through villages, and probably because you want to take a significant number of pictures. However, asphalt roads are in good condition. On gravel roads, you will cover an average of 30km/hour.