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Ensure proper product coverage with our FMCG network in Kenya
Understanding consumption patterns, feasibility and managing the RTM experience
Linkages and relationship between client, customer and partner
Distributor onboarding, product knowledge training and consumer engagement
Our market knowledge, analytics and consumption behaviours makes us one of the most sought after Channel Distribution Agencies in Kenya. Our approach relies on the following parameters.
The advent of technology and service improvement requires proper distribution channels to get the product into the market. We step in to make the process seamless, faster and with guaranteed results. Our networks around the major towns act as point of call, easing the market penetration process. Our approach makes product penetration simpler using the following analogies:
We have all a partner needs to get into the market and grow organically, thanks to our continued investment in people and processes. Our structure brings together established distribution channels spread across the country. If you buy into our processes, this is what your stand to benefit:
BeyondRanks Marketing Solutions employs a simple model that brings together distribution agents based on trade, and shares a communication channel. The idea is dissemination product information faster and efficiently.
At BeyondRanks Marketing Solutions, we prioritise professionalism and client relationships to build our systems. To ensure progress and continuity, we have a standard business approach that aims are solidifying our relationships. We guarantee our partner the following:
We get your products to the market faster, seamless and cost-effectively. Our digital marketing strategy also makes the whole experience convenient as we continue to grow our network.
Distribution is a labour-intense division in any business as it determines the visibility and consumption of goods and services. Depending on your market categorisation, BeyondRanks Marketing Solutions can help you reach the market faster and efficiently. We help manage the experience, significantly improving market conversion and product visibility.
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It is a core process in business visibility as it controls the narrative a product sends to the market. Be it a B2B or B2C arrangement, we manage goods and service distribution through our networks in Nairobi and other towns and cities in Kenya. Our mandate is to ensure your product is on every shelf or phone in Kenya. We ensure that your product reaches the furthest shop in the estate/village, especially first moving consumer goods (FMCG). Our Sales Reps have an in-depth understanding of their regions and market dynamics, which is instrumental in product roll-out and management. Our services include: Our experience in the market gives us a bird-view of consumption patterns. It becomes handy, especially when orienting your sales team on market dynamics. Our services in this case include: Our market analytics and experience can help your business recruit good agents across the sectors. Our focus sectors include At BeyondRanks Marketing Solutions, we recruit agents, train them and conduct regular visits to manage the experience. We also train them on the product knowledge, which they transfer to the consumers. Our networks help reduce go-to-market timelines. It also saves the business funds that would otherwise be used in administration and other recurrence expenditures. BeyondRanks Marketing Solutions also manages product distributions through in-store brand promotion, testing and sampling. The aim is to drive sales, product knowledge and customer feedback management. Our focus areas include:-Channel Distribution in Perspective
Channel Distribution and Management
Sales and Marketing Training
Agent Recruitment and Management
In-House Activations and Merchandising
Distributors – they get the product from the manufacturers.
Wholesalers – they get the product from the distributors,
Retailers – they get the product from the wholesalers.
Internet – distributors or manufacturers can decide to get the product to the consumer directly through the internet.
Direct – producers ending the product direct to the consumer.
Indirect – involving intermediaries such as wholesalers and distributors.
Intensive – creating a large network across the region to cover the market (mostly FMCG)
Exclusive – distributing the product to one specific retailer/outlet
Selective - distributing the product to several retailers/outlets
BeyondRanks Marketing Solutions.
They have the best distribution model, have competitive pricing, better market reach and progressive client customer relationships.
Their anchor business – it determines how well they integrate into the process.
Convenience – they should be within the geographical location for easy distribution.
Financial ability – determines how well they can service the business.
Customer base – determines the viability of the process, and its success rate.
Creates employment – it hires several people who facilitates the distribution process.
Market reach – the product can reach the furthest corner of the market easily and seamlessly.
Customer feedback – they are a good source of market analytics and feedback management.
Organised operations – every entity within the channel knows where to get their product for distribution.
Producers – create the product or service
Agents/Brokers – they get the product from the producers and prepare them for distribution
Retailers –acts as the last mile in the process.
It aids in getting the product from the manufactures to the final consumer seamlessly. Customers can get the product conveniently near them.
The retailer.
They offer the last mile service to the final consumer. Although the other players are also important by ensuring the retailer is well equipped, how the retailer interacts with the consumer determines the product performance in the market.
Retailer.
They interact with the consumer, answers questions about the product, and also collect feedback.
Product penetration – consumers can now get their preferred product, or alternatives, closer home.
For producers who want to get their products into the market, channel distribution is the way.
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