Digital Marketing Services in Kenya

digital marketing in Kenya

How SMEs Can Leverage Digital Marketing For Business Growth

Marketing has evolved tremendously in the last few years, and many micro, small and medium-sized businesses are recognizing the importance of digital marketing. Aside from giving your business a speedy increase in short-term sales, some digital marketing strategies promise long-term gains.

For starters, you can track the performance of your digital marketing strategy and focus on options that yield results and improve the low-performing tools. Online marketing tools are affordable and efficient and provide tailor-made solutions for every business. Hence, SMEs can have a level playing field to compete with established companies and thrive.

The targeted approach of digital marketing allows you to reach your target market directly at the right time. Here are the top 4 digital marketing strategies you can use to improve your business growth.

1. Leverage SEO Optimization

SEO is a crucial building block of a well-executed digital marketing strategy. Effective SEO can segment and target potential leads by placing you on top of the search engine results. For instance, if your SME ranks for popular keywords, it increases the visibility of your website and attracts potential customers. Technical SEO also affects your search engine rankings. For example, low site speed, duplicate content, broken links, and indexability can negatively affect your rankings.

Best SEO practices involve:

  • Optimizing technical factors
  • Identifying high-ranking target keywords
  • Creating high-quality content
  • Optimizing on-page SEO elements
  • Improving domain authority.

2. Write High-Quality Content

In the past, content marketing was a way to distinguish yourself from the competition. But now, it is a necessity! High-quality content is at the heart of every successful digital marketing campaign. You need valuable and relevant content to connect with your audience. With your content, you can answer the customer’s questions and provide useful information on their pain points.

Blog posts can also drive traffic to your website and position you as a brand authority. With the increased traffic, you will likely convert many visitors to buyers.

3. Advertise on Social Media

According to Datareportal, Kenya has 11.5 million active social media users as of January 2022, with Facebook attracting 9.95 million users. If you harness your social media power through marketing strategies, you can increase sales and attract more customers to your SME.

For your social media strategy to succeed, you need to understand your audience and where they shop for their products. For instance, if you sell household items, you will likely have a successful marketing campaign on Facebook and Instagram as opposed to LinkedIn. If you provide consultancy services, LinkedIn gives your better leads compared to Instagram or Pinterest. When you understand where your potential customers hang out, you can create relevant posts to generate sales.

4. Use Emails to Reach Out to Customers

We have witnessed the quick rise and fall of instant messaging and chat rooms to pave the way to visual networks like Instagram and TikTok. However, email has stood the test of time. It is still an efficient and direct way of engaging customers. Email marketing is reliable and helps SMEs to build closer relationships with their clients. If your customers trust you with their email addresses, they will likely buy from you. All you need is an engagement strategy to avoid overwhelming them with promotional emails.

You need to segment your audience and send customized emails to promote conversation and sales. For instance, a recently conquered lead will want to learn more about your brand, unlike a regular buyer. Hence, sending relevant emails helps deliver the right information at the right time.

Good digital marketing strategies help your SME grow sales and build lasting customer relationships. However, you should choose the right tools for your business niche and target customers. The tips above provide a good jumping-off point. You can also get help with your digital marketing strategies at and scale your business.

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