On-PageSEO Services in Kenya

On-Site/On-Page SEO

These are activities done on your website that improve its visibility on search engines. They help improve website organic traffic, improving the conversion rate over time. As one of the most significant SEO services, on-site SEO is central to growing your page/website’s ranking on search engines like Google.

Search engines have a lot of information to monitor and rank. If your website does not have direct pointers to what search engines should index, it picks any word that comes to the fore. In most cases, it picks non-ranking words and images, which will not impact growing your online visibility. On-site SEO pinpoints the exact words you want search engines to optimise, saving time and effort.

Besides indexing and alignment, on-site SEO also touches on keywords positioning, content aligning and meta words. You need an experienced agency to handle your on-site SEO to guarantee fast and systematic indexing. Call on us today and allow us to improve your online visibility.

Off-Site/Off-Page SEO

These are complementary activities done elsewhere but pointing to the website to improve its ranking. Together with on-site SEO, these two SEO services are the backbone of a website or page ranking on search engines. Particularly, off-page SEO handles website/page linking, domain branding, social media metrics, keyword and content features, and website usage and traffic features.

Besides creating on-page SEO, your website or page needs credible sources to redirect traffic. Search engines have a unique algorithm that decides their ranking criteria. Analysis of SEO and its contributing factors shows that off-site SEO accounts for nearly half of website ranking features. It shows that, of all SEO services, off-site SEO is key to website growth.

Page Linking 

The credibility of a website lies in its relationship with other credible websites. A mention on such websites creates a plausible link, especially if it ranks highly on the search engines. You have to get as many as possible to push the ranking higher. We are your go-to agency when you want to get as many page links as possible.

Domain Branding 

A domain name is also part of the branding mechanism. All you need is mentions on sites such as newspapers and other high-traffic websites. A comment is enough for search engine crawls to pick and link it to your website or page.

Social Media Metrics

Social media is a great pointer to your website. They might not give you off-site SEO (backlinking), but they are good pointers to your site. They not only reference your website but also draw people to it if you have done on-site optimisation. However, there is a professional way of handling social media for the best results. Call on us today for this and more SEO services in Kenya.

Keyword and Content Features

Keywords give direction to the website, pointing to what your readers and customer should focus on. Placing keywords in specific places influence their density throughout the entire content. Moreover, how you structure and space out your content impacts its overall ranking.

Website Analysis

Before we go deep into handling the intricate details of website SEO, we do an audit to see how much work is there. It falls under consultancy services. We can advise what to do if you have the capacity or complete the task if given a chance. Some of the website analysis elements we look after include:

• Keyword Analysis – in conjunction with your keyword, we can advise you on where you are and what you can do to improve its ranking.
• Site Audit – a complete site analysis to identify any SEO issues.
• Rank Tracker – it analyses where your website is in relation to others.
• Content Advisory – what you need to do on your content to guarantee its ranking on the search engine.

Website analysis in SEO services is always the first thing we do so that we can know what to do. Therefore, it is advisable to take your website to an SEO specialist or agency to handle it before it is too late. Staying long before subjecting your site to SEO services prompts automatic indexing from search engines, which might take a long to correct before re-indexing.

Keyword Research and Analysis

When you settle on a keyword, ensure it is among the most searched or requested. That explains why most keywords and services, brand names, products or positions. When customers search for this keyword, you should be among the top on Google. The following is the chronology of our Keyword research and analysis.

• Keyword research – we need to know how popular this keyword is and how many people are searching.
• The top website with the keyword – we will do thorough research on what industry leaders are doing so that we can help you come up with an SEO services plan.
• Guide you (if you want to do it yourself) or handle it if you trust us with the task.
• Create a schedule on what you should do to consistently grow the page ranking.