Social media marketing leverages popular social media networks to achieve your branding and marketing goals. But it’s not about opening business accounts and posting when you have time. Successful social media marketing requires consistency in engaging your audience. Our social media marketing services in Kenya focus on helping businesses build their social media presence and generate new leads.
At BeyondRanks Marketing Solutions, we help you with the following:
- Optimising and maintaining your social media profiles
- Posting pictures, stories and videos to build your brand image and attract a relevant audience.
- Engaging your customers through comments and responding to messages
- Building a community around your brand
Our social media marketing services also include paid social media advertising, where you pay for your brand to appear in front of large volumes of targeted users.
Social Media Marketing Packages
Social media marketing needs differ from one business to another based on the industry and goals. BeyondRanks Marketing Solutions offers different social media marketing packages to suit your needs. Choose the ideal social media package today and start building leads on social media platforms.
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Our social media marketing packages in Kenya
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Our full suite of social media services includes the following:
Social media consultation
It’s no secret that most businesses have some sort of strategy for using social media. But all too often, we see businesses improvising with little to no plan. We totally understand how that happens.
You probably started your businesses and built a social presence by ‘winging it’. If you haven’t had time to dig into your social media and identify what’s working and what’s not, reach out to us for social media consultation.
With a quick social audit, we can help you determine if your social strategy aligns with your business goals. We will take an inventory of your social profiles and analyse them from the profile information and publishing or engagement metrics to audience demographics and referral traffic. Our initial analysis helps us develop a custom social media strategy.
Social media strategy
Social media marketing services begin with your goals. Hence, it is important to zero in on your social media goals on each platform. Some of your objectives can include the following:
- Promoting brand awareness
- Generating more leads and increasing sales
- Increasing community engagement
- Grow your audience/followers
- Generate traffic to your site through social media pages
Setting goals guides your online presence and guides you on the metrics to track in each platform. When you have goals, we can help you research your target audience and select the social media platform that increases your visibility.
Remember: Each platform attracts different audiences.
If you look at today’s social media demographics, the metrics tell you the networks where you can find your audience and content to publish. For instance, the top social networks among millennials and Gen Z are Instagram and YouTube. That means you need bold and eye-popping content that oozes your personality.
Social media advertising
Social media advertising serves paid ads to your target audience through social media platforms like Instagram, Facebook, Twitter and YouTube. Our social media advertising services help you promote your brand and inspire sales through social channels your audience frequents. We customise social media advertising to match your business goals and objectives.
Our social media marketing services also involve the development of campaign creative. We help you create engaging ad copies (messaging) and visuals (gifts, videos and images) for your social media campaigns. Our campaign creatives are tailored to different social media platforms. After every social media advertising campaign, we track the ad’s return on investment (ROI) and success metrics.
Social media management
Social media management is an ongoing process of creating and scheduling content and adverts across various social media platforms. Our social media management services in Kenya helps companies grow and nurture audiences on various platform. Aside from developing a social media content strategy, we assist with online reputation management and community engagement. Our team will help you manage your social media profiles and diversify your network strategy to keep up with the changing social landscape.
Why choose us?
Some of the benefits of using BeyondRanks Marketing solutions for your social media marketing in Kenya include:
- We humanise your business: our social media marketing services enable you to turn your business into an active participant in the market. With an optimised profile, regular social media posts and constant interactions with users, you become approachable to customers. We help you connect and build trust with your audience.
- We drive traffic and generate leads: Our expertise in digital marketing is useful in increasing traffic to your website through social media platforms. We will use paid social media ads to increase visibility on social media networks like Facebook and YouTube to increase leads and conversions.
- Constant social media monitoring: We monitor your social media campaigns to ensure you meet your goals. Since performance metrics are set at the beginning of the campaign, we ensure you achieve the desired results.
