Master YourDigital Marketing in Kenya

Digital Marketing in Kenya Perspective

Businesses haven’t entirely mastered the power of the internet. As a global information hub, they can run all their operations remotely and get paid online. To get the commercial value of the internet, BeyondRanks Marketing Solutions has 4 products tailor-made to bring the world into your business.

Content Development and Management in Kenya

Ever wondered why some businesses appear first when you search “Digital Marketing?” Your online platforms can attract the world’s attention with the right content. We can help your company achieve that in the long run.

Content development is writing content/articles that rank your website high on search engines like Google, Yahoo and Bing. It involves placing keywords strategically, which boosts the overall ranking of your page on the search engines. Content management is sustained posting of articles on your website over time to improve ranking, compared to the competition.

The overall outcome is improved ranking on search engines, placing your website on page 1 when customers search for your services. Since you can geo-map clients from a specific location, it helps target specific clientele anywhere in the world.

SEO Consultancy

BeyondRanks has specialists in Search Engine Optimisation (SEO) for customers who would like to handle digital marketing in-house. The process goes through the following steps:

• Technical set-up – domains, hosting and website development
• Onsite development – site and page optimisation
• Sharing – the power of social media.
• Offsite – guest posting, backlinks and their relationship with the domain authority.
• Webmaster – how to harness online traffic to your advantage.

Website Development and Management

It is the conceptualisation, design, editing and managing of websites. Besides the creation, we help manage your online activity for some time. Other products within the Digital Marketing spectre feed into website development since they all direct their traffic to the website. There are different types of websites, each with its strength, depending on the type of business.

• Single Page Websites – they are primarily professional service providers who are specialists in their field. They use the website as personal profiles, listing their services, achievements and achievements.
• Corporate Websites – depending on the type of business, a corporate website introduces the world to your business. Large corporates with several services have complex websites compared to smaller firms with 1 to 2 services.
• E-commerce Websites – these are online shops where buyers and sellers order and deliver goods and services without coming into physical contact. They are the most advanced of the 3 websites.

Online Advertising

The advent of social media advertising has made marketing easier and less involving. However, you need online advertising experts to get the intended outcome (visibility and sales conversions). BeyondRanks Marketing Solutions can train your staff to advertise online or manage the experience on your behalf. We handle it using the following parameters:

• Target markets – sieving your customer based on demographics.
• Focus keywords – the catchy phrases that improve conversion rate.
• Visibility – targeting the suitable media with the highest conversion rate.

We also collect, collate and interpret data, which the company can use for product distribution and future digital marketing campaigns.